Ever wonder how this style of image is made?
Wonder no more, I'm here to give you a sneak peak into how this kind of image is created.
Set up shoe with the lighting you are after and angle you need for the final image.
With the same lighting drip paint from anything to get drips. Note you are probably going to need to do this a few times, I suggest having a mat underneath to collect all that paint!
Photoshop will be your best friend for this kind of work, each drop section you choose will need to be cropped out of the background then layered with your shoe.
Add all your images together and insert what ever background you want.
Simple as that ;)